Tuesday, April 20, 2010


Ability, surf teamrider's Jeff Myers and Sterling "Batboy" King spent a great week in New Smyrna, Florida for the Landshark Pro contest. Nothing but positive vibes, good people, and good times!!! The boys are primed and ready for the next, spring swell. As most of you know, Myers is just as much of a social ambassador as he is a professional athlete. He gets photos out of the water just as much as he does in the water. *below: Myers ripping in his Ability "Reality TV" shirt!
If you're feelin' that tee shirt design, you can cop one right here in our online store! Check out www.easternsurf.com for their full feature and coverage of the New Smyrna Landshark Pro here.


Wednesday, April 14, 2010

Relay For Life Fashion Show RECAP

A night to remember indeed! DJ Bruce J(c/o of Ability) started the night off with some mellow hip hop beats followed by a heartfelt speech from an extremely young cancer survivor. Justin Rudolf and band then plugged into the soundboard and played an amazing acoustic set for clothing brands Few New Zealand, A Make Believe Company, and Outer Banks based company, Savage Rips. Quickly following, ABILITY switched up the vibe with pieces from our 2009 line- The ladies walked to "So Sexual" by the Faint along with the boys, who walked to the old school hip hop track, "I Got It Made" by Special Ed! As the grand finale, Honorable Music and Skateboards were introduced with a wicked video intro! The 'goons' all walked- well I wouldn't call it walked! The female models walked, and the boys swaggered, (haha!) to "Winning" by Habs aka Derik Wineland(c/o of Honorable). In all, the night was nothing short of the word EPIC. A MASSIVE 'BIG UP' goes out to The Relay For Life team, 'Kindred Spirits'(especially Katie Pendry- event coordinator), along with the lovely ladies of Style Divita and Jessica Wineland(c/o of Honorable) for hair and make up design!!!!!! The models, who donated their time are GREATLY APPRECIATED. Without the models, the show could not have happened, SO MASSIVE THANKS!!!! Can't forget the photographers, Moving Art Productions and Michelle Connor, who graciously documented and captured so many moments during the night!!! So far Ability has posted the link to Moving Art Productions' photo gallery below. THE BIGGEST, MOST MASSIVE THANKS GO OUT TO ALL THOSE WHO CAME OUT TO SUPPORT THE SHOW AND FIGHT CANCER. RELAY FOR LIFE RAISED $3,000!!!!!!!!!!!!! SO TO EVERYONE WHO WAS INVOLVED AND SUPPORTED THE SHOW, GIVE YOURSELF A PAT ON THE BACK! WE ALL HAVE THE ABILITY TO FIGHT CANCER, AND WE SHOWED IT WITH PRIDE. BIG UP!
Check out the link below for Moving Art Productions' photos:

Moving Art photo gallery


"The Realness" video on www.easternsurf.com

Ability is STOKED. "The Realness" video was plugged on www.easternsurf.com today!!! MASSIVE thanks to the whole ESM crew!!!

Tuesday, April 6, 2010

Fashion Show Benefit at Kelly's April 11th 7pm

Some of Ability's 2009 and 2010 style pieces will be showcased this Sunday, April 11th for a fashion show benefit at Kelly's in Nags Head, NC, along with other clothing lines such as Honorable Skateboards, Few New Zealand, Savage Rips, and A Make Believe Company Hawaii The show starts at 7:00pm hosted by Relay For Life and Electric. Live music featuring turntablism by DJ Bruce J, a live acoustic performance by Justin Rudolf, and live music by No Dreads. GOOD TIMES AND A GOOD CAUSE!

Dallas Tolson // easternsurf.com

Ability's, Hatteras teamrider, Dallas Tolson plugged a photo snapped by Mickey "2m" McCarthy in easternsurf.com's "Right Coast Resurrection" feature! Click here for the full feature on www.easternsurf.com // Eastern Surf Magazine.

teamrider Dallas Tolson
photo snapped by Mickey '2m' McCarthy
featured on www.easternsurf.com

Myers was doin' it last week.

Surf, team guy, Jeff Myers was doin' it last week.
Jeffrey manged to plug photos on espn.com, surfkdh.com, and mattluskphotography.com!
Check out Myers' photos along with tons of other excellent photography work by Nick LaVecchia, Mickey "2m" McCarthy, and Matt Lusk on the sites listed above.

This photo was snapped by Nick
somewhere deep in the Caribbean this winter. For a million more photos of this session,
check out: